They walked into the punch, but then as I dig around more, I realize the question is why the punch at all? It is time to call BS on the snark industry of blog journalism. They is geeks and us is geeks and they may be divas but they's our divas.
Read Everybody Sucks by the same author, Vanessa Grigoriadis. The snark chic is the culprit.
Geeks Unite! Free the VF6! ;)