Friday, January 15, 2010
Social Media and Being Almost Famous
A career can cross a lot of paths. The two gentlemen in the photo are standing about twenty feet from my office door. One is an exec at our company and the other is one of our business partners. I'll let you figure out who they are. Hint: the short one worked for a much more famous executive and the tall one is, tall, even in sneakers.
In all the fun of the Tweety Bird posts, I've been thinking about the social media aspects of our careers. I am pointedly not a social media expert. I've been around about twice as long as the folks sporting that badge have. As a musician, one time actor, still writing and recording because it's like the breathing habit, hard to shake, I do know a little bit about media.
Take a look at this graph. It's from my YouTube insight page.
The left and right sides are different to say the least, and the number of countries where I can't imagine having fans, I do. I learn a lot from the Insight stats. A picture is worth whatever it's worth but the dramatic increase in views of my videos can't be argued with and there are only two causes: 1) posting more frequently and 2) Facebook. Of the two, the second is the engine: Facebook.
So even for the hobbyist, if you want to put work in front of people, you have to find them and Facebook is rather good for that. I've a MySpace music page as well and there is nothing like these results to be had there. Twitter? If I want a bigger first day release bounce, Twitter would be a way to get that but frankly, Twitter wastes too much time on trivia and not being a fully-developed attentivore, I don't have it to waste. Yet I know some fairly famous people (actually, some very famous people) and those relationships don't get me those kinds of results in page views. That takes real fans, friends and the mildly curious.
Social media is here to stay and for those careers that do rely on being famous or almost famous (mine doesn't), careful use of social media such as Facebook is a skill you need these days as other aspects of the media industry are collapsing. Would I go hire a social media expert for that? Possibly but probably not. It isn't that hard to figure out unless of course, Vanity Fair calls, but until then, use it while it's still free.
And have fun!