From time to time I comment on control emergence in cybernetic systems transitioning from first order to second order. In the current parlance, there is the term 'crowdsourcing' and quite a lot misdirected effort to support it as a serious study of research. On the other hand, some of the research does tend to support the model of control emergence.
Good. It may also create some good data for planning such efforts although that seems to be a contradiction in terms. It isn't really. One can sum it up as we once did at a former employer's work site with a scrawled banner on a wall:
We build the tools to build the tools and sell the tools we build.
Not as mystically satisfying as "crowdsourcing", etc., but much easier to present to the investors.