I had just finished replying to someone who was complaining that the voting systems for DIGG are too easily gamed when I read the Washington Post article linked in the title of this post. The hilarious bit is gaming DIGG is yet another way to game Google. It didn't take the Internet very long to catch up to Hollywood ad agencies in their techniques for shameless promotion, but heck, the one thing that is true about the web is that feedback systems speed up the race up the learning curve even if they also accelerate the race to the bottom of the cultural pool.
But take comfort those of you who feel you have labored all of your lives in obscurity. J.S. Bach was not popular in his day, never had a better than a third-rate gig, and the works of his son were more popular. In fact, a man whose music today puts him in the great three (Bach, Beethoven, Brahms) would have been forgotten altogether had Beethoven not taken up his cause some centuries after the death of J.S. Bach.
So if like Kirk, you are passed over for the top job even with all of your honors because of the blemishes on your reputation, take heart. In 100 years you too may be the 'best starship commander in the history of the Federation' that is WikiPedia. Or maybe in a 100 years, they'll say "wiki what???". In a voting system where there is no identity management and all decisions are short cycle decisions, that's simply life among the mammals.