Wednesday, November 29, 2006

An HTML for Web 3D

This must be hot news. Bad Irving was touting it, and now the Australian press.


We've had one since the mid 90s. It was VRML then and it's X3D now. Of course, Linden Lab's Phillip Rosedale knows that. Rosey calls VRML "The academic 3D on the web" blithely bypassing his own failures are Real and promoting his raging success with SecondLife. IBM knows it but IBM watched Intel and Microsoft lose to a small determined group of 3D whiz kids with their mits on the ISO standard committee.

Now it is time for them to rewrite history, or at least publish enough articles to force PageRank to return their articles whenever anyone searches for 3D Web Standard. This is piracy of course, but that is what companies out to take the intellectual property out of the open market into their own portfolios do.

IBM is about to spend $100 million to chase this down. In the Web3D Consortium, we’ve had companies come after us before including Microsoft and Intel. If they played on our turf, they had to play fair and they did not like that. We survived it. This is different. This is the press and Linden Labs plus IBM coming to take the whole enchilada with false history being spit out at a high frequency. Pirates know how to take a community apart. They are pushing these articles for a reason: PageRank locking (the use of frequency and timeliness to pull the search engine toward them without buying the search terms).

I do hope people are ready for this. The best thing you can do from your desk is every time you see one of these articles, correct the author immediately before it disappears. Be sure to include two items: X3D is royalty free and is the ISO standard for web 3D.

Two things happen: 1) People read the rebuttal and those that don’t want to do business with IBM and LL or want to compete with them may come our way. 2) The search engines won’t go into a PageRank lock condition where all of those articles create a pull toward the propaganda.

It’s wrong to fool Mother Nature, but it is dammed easy to fool Google and once done, not difficult to fool everyone else. All you have to do is keep lieing until it becomes the accepted truth. See Clockwork Orange.

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