Ever go to a meeting and while you are trying to work out terms and conditions, your customer or the consultant are regaling you with a story about a neat new box that let's them provide themselves and five strangers within two hundred feet Internet Access over their cellphone?
Has your next door neighbor who has yet to buy a life insurance policy for himself to cover his seven children from his first and second marriage and his new girlfriend's three shown you his 1975 Rolex that he bought at the flea market?
Did your brother in law have a yard sale that included a first edition copy of "Are You Experienced?" while keeping a copy of his Morris Albert album that includes the megahit "Feelings" because that was his song when he was dating you know who before she left him for you don't care?
More often than not, you are dealing with FishBrains. Fish don't stop to think when they swim toward bright and shiny objects in the water that the object may have a hook inside. Fish only care that something is bright and shiny and they'll swallow it.
It is always interesting at any social event to figure out who the FishBrains are and who are sharks pretending to be fish. The clue is that predators steer prey and if they hunt in groups, they steer them toward the other predators by distraction. Remember: bright and shiny. While your lawyer is showing your wife his new Jag, his wife is showing you her new tits. And you're listening? Right.....
I don't know why but in America, more women are eager to demonstrate their Fishbrains. It may be that American men are equally inclined to live in the space between their opposing eyes, but American women are faster. It may be that American men are just slow in general. A Fishbrain prefers Britney Spears to Lisa Loeb and maybe that is why fish survive long winters in cold water frozen to the bottom of lakes. They don't rise to ugly bait. Remember, bright and shiny aren't the same as smart and whiny.
Fishbrains still believe conversion to the metric system is inevitable in America. Why? The French say so. Fishbrains believe the Arabs are causing all of the world's woes because we get so much oil from them. Of course anyone who reads Wired or watches West Wing knows we get most of our oil from Canada. If we dig deep enough, we'll find out Canadian Fishbrains blew up the Iraqui mosque. Cui bono? And it was bright and shiny... "like a Rhinestone Cowboy".
Fishbrains still have their Mood Rings and keep them next to their favorite Pet Rock. They euthanized their last Pet Rock because it pissed on the couch and they know the cat is too smart to do that.
Fishbrains tie yellow ribbons to trees to welcome home veterans in honor of a song about a guy coming home from prison... on a bus.
Fishbrains think the Chronicles of Narnia is a serious philosophical movie, applaud Sean Hannity for his deep grasp of the truth, and laugh when told that NASA surpressed evidence of global warning because they know the Rapture is coming soon so consume.
When George W. Bush says Osama Bin Laden helped him get elected by issuing threats, wiley Fishbrains nod in agreement knowing it was a ruse to get them to vote for Kerry because Bush is bad for Bin Ladin and the terrorists' cause.
Fishbrains tell you that the next generation of the Web is here because they can interact with their best friends who live down the street over the wire by typing messages into a telephone keyboard with a pen.
Fish aren't all bad. Fish make great bait. Fish can be used to hunt other fish. Fish are brain food. In one of the weird results of life seeking higher intelligence, lower lifeforms trying with all their mighty might are just filled with GottaEvolveAnxiety and yes, that is the life force. You can eat that and become smarter. In world of eat or be eaten, timing and position matter.
Fishbrains rule. Why? The more eggs you lay the better the chances of accidental fertilization.
To mix metaphors, as I said to Kurt Cagle, the difference between a bag of helium and a bag of gold is the bag of helium will float away, but if you let go of the string, either will disappear just as fast.